Alzheimer’s & Brain Awareness Month


 New Survey Reveals Nearly 3 in 4 Americans Say That Talking to a Close Family Member About Cognitive Problems Would be Challenging

It’s a conversation no family wants to have – talking to a loved one about memory loss or cognitive decline. Close family members are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. A new survey released today by the Alzheimer’s Association reveals that nearly 9 in 10 Americans experiencing memory loss, thinking problems or other symptoms of cognitive decline would want others to tell them and share their concerns. However, nearly three out of four Americans say that talking to a close family member about memory loss, thinking problems, or other signs of cognitive problems would be challenging for them.

Kevin Meyer talks with Mark Fried, the President of the Alzheimer’s Oklahoma Chapter.

Dave and Katie spoke with Janelle who was personally affected by Alzheimer’s when she lost her husband.

During Alzheimer’s & Brain Awareness Month this June, the Alzheimer’s Association aims to bridge the current communication gap by encouraging families to talk about cognitive concerns sooner.

“Discussing Alzheimer’s is challenging for families, but this month is a great opportunity to start conversations with friends and loved ones you’ve noticed changes in,” said Mark Fried, president and CEO of the Alzheimer’s Association Oklahoma Chapter. “Initiating conversations sooner can enable early diagnosis, which offers many important benefits, including allowing more time for critical care planning, better disease management and providing diagnosed individuals a voice in their future care.”

Every 65 seconds someone in the United States develops Alzheimer’s disease. It is America’s sixth leading cause of death, affecting more than 5 million Americans and 16 million caregivers. Despite the growing impact of Alzheimer’s, many families struggle with discussing the issue.

 Alzheimer’s Association helps families and friends navigate challenges and considerations at each stage of the disease, through face-to-face conversations with experts in local communities, our free 24/7 Helpline (800.272.3900) and comprehensive support and resources on

To learn 10 early signs and symptoms of Alzheimer’s, click here