We talked about the new logo of IHOP. What do you think? It really did kinda look like a frown right? They turned that frown upside down!! It’s amazing how sometimes things will just hit you all of a sudden!
IHOP has had the same logo for the past 20 years: A blue box with “IHOP” written in it, with a red curved banner underneath that says “RESTAURANT.”
And after two decades, they just realized that it kind of looks like a FROWN.
It’s a little bit of a stretch, but the “O” and the “P” from “IHOP” look like eyes and a nose, and the red banner underneath looks like a mouth that’s frowning.
So they’ve changed their logo . . . by flipping the red curve 180 degrees so now it looks like a smile.